People Vs. Poster

Coachella Artists Ranked by Twitter Buzz

Presented by Our Los Angeles Vodka

About This Project

The Big Coachella Lineup reveal has evolved into some of the most talked-about musical moments of the year, and for good reason. Festivals like Coachella have undeniably become tastemakers in their own right as a trusted event that sells out before the audience even knows who is playing. Coachella has ushered in the careers of acts like Arcade Fire and Tame Impala who have graced the same stage as iconic artists like Paul McCartney and Radiohead. Over the last 15+ years, it has become a musical institution and a rite of passage for music lovers everywhere.

Audiences the world over have looked to the Coachella lineup to determine the next big act to break but this has us wondering: Despite the hype, is the lineup consistent with what the music community is actually talking about? How much do people really care about Lady Gaga? Who are the backyard bands who everyone will be talking about? Most importantly, can social buzz predict the next headliner?

We tracked Coachella Twitter buzz to compare the official poster with who people were most excited about, all in real time to create "People vs Poster." Use the information below as you plan out your Coachella schedule - and see who’s got it right: The People or The Poster.

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